Customer feedback update

Murray Irrigation regularly seeks customer input through interactions with our Customer Engagement and Frontline Services teams, and collates that feedback for further consideration.

More recently, there has been a focus upon gauging customer satisfaction with our operational performance levels, seeking areas where we can improve and identifying what further enhancements or initiatives our customers would like to see the company consider.

As part of this focus, four commonly discussed service level items were raised individually through our engagement with 167 customers, and we are pleased to share some of our findings. 

• 93% of customers we spoke with are satisfied or very satisfied with Murray Irrigation's  frontline services.
• 67% of customers would like the option of four water changes per day.
• 92% of customers would like the option to change their water orders up to 30 minutes before their outlet run time.
• 71% of customers have attended smaller focus groups in the past, with 85% of customers we spoke with suggesting we should engage through this method in the future.

We thank those customers who have taken the time to engage and have these honest one-on-one discussions with us. Their feedback has reinforced that:

• Further investment to achieve service level upgrades to our water ordering technology will be supported.
• The business has made improvements in customer service levels. 
• Interacting with individuals and smaller focus groups for operational matters remains a customer preference.

We look forward to continuing our current engagement strategy to receive well-rounded views of what customers would like to see from Murray Irrigation.

In the coming months, our focus will be on the five-year $54 million revenue target set by the Board following our business review, and achieving an understanding of the implementation preference of our customers.